EconomyGS3+ GS2

FSSAI directs FMCG firm to halt misleading '100% Natural' product claims

The Hindu·2026-08-05· Read original

"FSSAI directs FMCG firm to halt misleading '100% Natural' product claims"

Prelims Facts

  • •FSSAI is established under the Food Safety and Standards Act, 2006, and functions under the Ministry of Health and Family Welfare
  • •Food Safety and Standards (Advertising and Claims) Regulations were notified in 2018; Labelling and Display Regulations in 2020
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Key Terms

FSSAI

Food Safety and Standards Authority of India; statutory body under FSS Act, 2006, under Ministry of Health and Family Welfare

Compositional claim

a label statement asserting the nature or composition of a food product (e.g. '100% Natural')

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Study Note

BackgroundCore Concept

Background

Food safety regulation in India has a long legislative history, culminating in the consolidation of multiple fragmented laws — the Prevention of Food Adulteration Act, the Fruit Products Order, the Meat Food Products Order, and others — into a single unified statute: the Food Safety and Standards Act, 2006. This Act established the Food Safety and Standards Authority of India (FSSAI) as the apex statutory body under the Ministry of Health and Family Welfare, mandated to lay down science-based standards for food articles and regulate their manufacture, storage, distribution, sale, and import. FSSAI is a statutory authority, not a constitutional body, deriving its powers entirely from the 2006 Act.

The regulatory architecture for food labelling sits within Food Safety and Standards (Labelling and Display) Regulations, 2020, which prescribe what information must appear on packaged food — ingredients, nutritional information, allergens, date of manufacture, and critically, the conditions under which claims about a product's nature or composition may be made. These regulations were a significant upgrade from earlier, more permissive norms, reflecting growing consumer awareness and India's alignment with international standards set by the Codex Alimentarius Commission (a joint FAO/WHO body). The NCERT Class VII Social Sciences textbook itself notes that the FSSAI logo on food packets signals that the product has been tested by the government and meets minimum quality standards — underscoring how foundational this regulatory trust is to the consumer-market relationship.

The Topic Explained

At the heart of FSSAI's action against the FMCG company's product claims is the concept of front-of-pack (FOP) labelling and the legal standards governing claims on food products. Under the Food Safety and Standards (Advertising and Claims) Regulations, 2018, a food business operator (FBO) making a claim — whether nutritional, health-related, or compositional — must be able to substantiate it with scientific evidence and must not mislead the consumer. Claims such as '100% Natural' or '100% Pure' are classified as compositional claims, and their use is tightly circumscribed: a product cannot carry such a claim if it contains any artificial additives, preservatives, flavour enhancers, or processing aids that are inconsistent with the plain meaning of the claim.

The regulatory logic is straightforward: a consumer reading '100% Natural' on a juice or health product reasonably infers that the product contains no synthetic ingredients. …

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Related PYQs

2021GS1 Prelims

Which one of the following effects of creation of black money in India has been the main cause of worry to the Government of India?

ADiversion of resources to the purchase of real estate and investment in luxury housing
BInvestment in unproductive activities and purchase of precious stones, jewellery, gold, etc.
CLarge donations to political parties and growth of regionalism
DLoss of revenue to the State Exchequer due to tax evasion
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2017GS1 Prelims

Which of the following has/have occurred in India after its liberalization of economic policies in 1991?

1.Share of agriculture in GDP increased enormously.

2.Share of India's exports in world trade increased.

3.FDI inflows increased.

4.India's foreign exchange reserves increased enormously.

Select the correct answer using the codes given below:

A1 and 4 only
B2, 3 and 4 only
C2 and 3 only
D1, 2, 3 and 4
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Practice MCQs

Economymedium

Which of the following statements about the Food Safety and Standards Authority of India (FSSAI) is/are correct?

1.It is a constitutional body established under Article 47 of the Indian Constitution.

2.It functions under the Ministry of Health and Family Welfare.

3.Its labelling and claims regulations align with standards set by the Codex Alimentarius Commission.

Select the correct answer using the code given below:

A1 and 2 only
B2 and 3 only
C1 and 3 only
D1, 2 and 3
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Economyhard

Under the Food Safety and Standards Act, 2006, which section specifically penalises misleading advertisements related to food products?

ASection 26
BSection 38
CSection 53
DSection 59
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Economymedium

Consider the following statements regarding food labelling regulations in India:

1.The Food Safety and Standards (Advertising and Claims) Regulations were notified in 2018.

2.A food product carrying a '100% Natural' claim is legally compliant as long as all its individual ingredients are permitted under FSSAI standards.

3.The Food Safety and Standards (Labelling and Display) Regulations, 2020 require mandatory front-of-pack declaration of energy, saturated fat, total sugar, and sodium.

Which of the statements given above is/are correct?

A1 and 3 only
B2 and 3 only
C1 only
D1, 2 and 3
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Economymedium

Assertion (A): A food business operator may legally manufacture a product using only permitted ingredients and yet be in violation of FSSAI regulations.

Reason (R): FSSAI's Claims Regulations distinguish between the legality of ingredients used and the truthfulness of compositional claims made on the product label.

Which of the following is correct?

ABoth A and R are true, and R is the correct explanation of A
BBoth A and R are true, but R is NOT the correct explanation of A
CA is true but R is false
DA is false but R is true
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Economyeasy

Which of the following bodies/instruments provides the international benchmark for food safety and labelling standards that FSSAI aligns its regulations with?

AWorld Trade Organization's Agreement on Sanitary and Phytosanitary Measures (SPS Agreement)
BCodex Alimentarius Commission
CInternational Organisation for Standardisation (ISO)
DBureau of Indian Standards (BIS)
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